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Touchpoint Engine

How many touches before they buy. Built on verified research, not vibes.

● Calibrated with your data

Your product

Answer honestly. The output is a planning range, not a promise.

For subscriptions use first-year value. For financed purchases use the full price, since that is the risk the buyer feels.
The biggest lever there is. Creative quality drives ~49% of ad-driven sales impact. Targeting only ~11%.
High = health, money, body, legal. Anything where a wrong choice hurts.
Trust builds faster across multiple platforms. Same message, different rooms.
Pieces per week, and the typical length of one piece. Long-form banks trust hours much faster.

The trust curve

See the numbers

Where your product sits on the ladder

Touchpoints needed before purchase, by price tier. Your product is the blue bar.

See the numbers

The journey plan

Channel plan for the week

See the numbers

How this was calculated

Your dashboards are lying to you. Here is exactly how.

Every ad platform grades its own homework. None of them can see the full journey you just calculated. Before you kill a campaign or scale one, read this.

Feed it your real numbers. It gets smarter.

Paste totals from your ad reports for any period (30 days works well). The engine compares the touches you actually delivered against what your price tier needs, then calibrates the calculator. Everything stays in this browser. Nothing is uploaded anywhere.

ChannelImpressionsReachConversionsSpend
Report period: days
Or drop / click to load a CSV export (Meta Ads Manager or Google Ads). Columns it looks for: impressions, reach, results or conversions, amount spent.
Organic note: Instagram and TikTok cannot tell you which organic views a converted customer saw. Count organic by adding a channel row with your monthly organic views as impressions and estimated unique viewers as reach. It is an estimate. That is fine. The model treats it as one.

The research this calculator stands on

Every number is labeled with how much you should trust it. Green = measured research. Blue = industry report. Yellow = famous heuristic that works in practice but has no published study behind it. Most calculators hide this. This one leads with it.

Sources